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Bar Brahma

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Tradition on the Corner of Ipiranga and São João

Feb.5, 2011.

Brahma chopp (draft beer), good food and a busy live music schedule featuring Brazil music legends and up-and-coming artists are hallmarks of Bar Brahma, on the corner of Ipiranga and São João in downtown São Paulo.

The historical spot was made all the more famous by "Sampa", a Caetano Veloso's hit released in 1978.

The bar helps tell the story of the metropolis. In the 1940s, São Paulo's central area underwent an extraordinary growth spurt, in great part thanks to ambitious urbanism projects carried out by Prestes Maia, mayor from 1938 to 1945. It was in a progressive and elegant setting that German immigrant Henrique Hillebrecht founded Bar Brahma in 1948.

A popular meeting point for intellectuals, politicians, such as Jânio Quadros and Fernando Henrique Cardoso, and famous musicians - Adoniran Barbosa and Ari Barroso among them - Bar Brahma thrived through historical moments such as the dictatorship of 1964-1984 until it closed in the early 1990s due to the decadence of central São Paulo.

After a short-lived reopening (1997-1998), the bar was purchased by Alvaro Aoás and Luis Marcelo Lacerda and completely restored without losing its most striking original features, such as chandeliers and mirrors. It reopened in earnest on Jan.9, 2001.

The bar has four areas: the main room, a boulevard, the Brahminha area and Esquina da MPB, or the Brazilian pop music corner, with a total capacity of 360.

Bar Brahma has a varied menu, updated frequently. On Saturdays, there's a famous feijoada with samba in the afternoon; reservations are an absolute must.

In 2009, Bar Brahma launched an expansion plan with the opening of an Aeroclube de Sao Paulo branch (www.barbrahmasp.com/aeroclube), followed by the opening of Bar Brahma in Brasília (www.barbrahmasp.com/brasilia).

Bar Brahma Centro Hours:

Open daily at 11:30 a.m. Closing times: Mon 1 a.m., Tue-Thur 2 a.m., Fri 4 a.m., Sat and Sun till the last customer.

Cover Charge:

About R$10 to R$70 depending on the attraction. All major credit cards accepted.

Accessibility:

Wheelchair-accessible.

Phone Numbers for Reservations:

55-11-3333-3030/ 3367-3601/ 3367-3602/ 3367-3603/ 3367-3604
Making reservations by phone can turn out to be impossible. The bar recommends reservations by email (under "Reservas" on their website).

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