Updated on June 11, 2011
Costa do Sauipe, a group of resorts opened in 2000, spreads over an attractive stretch of Bahia's Coconut Coast (Costa dos Coqueiros, literally Coconut Tree Coast), about 48 miles north of Salvador.
There are six hotels on this part of the coast, all managed by Sauípe S.A. One of them is the former Breezes Costa do Sauipe, under the new management since early 2011 and now called Sauipe Club.
In 2010, Costa do Sauipe celebrated its 10th anniversary with a relaunch which encompassed a redefinition of its identity, a new kids' area, and upgraded entertainment venues.
According to Eduardo Giestas, president of Sauípe S.A., the relaunch has enabled the group to focus more precisely on guest profile and compete more efficiently in Brazil's growing resort market.
"We know there are guests with distinctive expectations for their stay - some seek lots of fun, with round-the-clock activities, while others simply want to rest with the family - so we created a unique offering for each one of the resorts," said Giesta in a press release. "That way, Costa do Sauipe can fully operate as a hotel enterprise with international standards." The changes were based on surveys carried out among guests in 2009.
Previ, the only Costa do Sauipe shareholder, invested approximately R$30 million (over US$ 18 million) in the renovation of the resorts and common areas, expansion of the restaurants, creation of new leisure areas, training and advertising.
The most exciting news in the 2010 relaunch of Costa do Sauipe is Sauipe Kids, a 43,000-square-foot area with enough space for up to 800 kids ages 4 to 12 (divided into monitored groups ages 4-7 and 8-12) and open all day, every day. The area is open to kids staying in all the Costa do Sauipe resorts.
Sauipe Kids offers:
- Two swimming pools
- Circus activities
- Cooking classes
- Environmental activities
- A toy room
- A mini theater
- A movie room
- A game room
- A restaurant serving kids' meals (grown-ups are welcome to join their kids)
Vila Nova da Praia
Authentic Bahia villages inspire Vila Nova da Praia, the leisure area at the center of Costa do Sauipe. With 20 shops, kiosks serving typical Northeastern food such as tapioca and acarajé, eight restaurants and snack bars, a bar and services such as 24-hour ATMs and a drugstore, the village is perfect for relaxation after the beach and a nighttime stroll.
Sports CentersCosta do Sauipe has five sports centers.
- Sauípe Country - The area has a mini farm and activities such as poney riding and horsecart rides for young beach buckaroos.
- Sauípe Náutica - With 10 water sports
- Sauípe Golf - An 18-hole golf course
- Sauípe Tênis - The center offers tennis and squash courts.
Transition to Costa do Sauipe's new phase involved changes in the names of the group's resorts. Read on to learn more about each one.
Costa do Sauipe: