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Feller Avenida Paulista

About.com Rating 4 Star Rating


Feller Avenida Paulista

A reading corner in the Superior Suite, Feller Avenida Paulista.

Patricia Ribeiro

The Bottom Line

Updated on Sep.9, 2011

The Feller Avenida Paulista, one of 37 hotels owned by Grupo Feller, is located one block from the avenue for which it's named. It caters mainly to business travelers, but just as well to ladies on shopping sprees, Formula 1 fans, and leisure travelers who want easy access to São Paulo's best cultural attractions and nightlife.

A surprise visit to the hotel revealed well equipped rooms, clean, functional amenities; and corteous staff at a height of activity generated by one of the city's largest trade fairs.

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View photos of Feller Avenida Paulista


  • One block from Avenida Paulista
  • Well-equipped and insulated rooms with laminate flooring, a small balcony and internet access
  • Master rooms feature LCD TVs, breakfast service, bathrobe, newspaper and special welcome kit
  • Corteous and efficient staff
  • Travel insurance plan included in rate (see conditions below)


  • Located on a busy street; windows seem to offer good insulation, but higher floors might be better.


  • The Feller Avenida Paulista is part of Grupo Feller, whose activities include engineering and real estate incorporation
  • The hotel has 150 guest rooms (apartments) in the Superior and Master categories
  • In all apartments: laminate floors, balcony, king size bed, mini refrigerator, electronic safe, wall desk, A/C, TV, internet
  • Terraço Paulista restaurant serves breakfast (included in rate) and a buffet lunch. 24-hour room service available.
  • Other amenities: pool, solarium, fitness room, lobby bar, meeting rooms, sauna (not included in rate)
  • Other optional services: travel insurance plan (included, guest must sign up), concierge, transfers.
  • Address: Rua São Carlos do Pinhal 200 - Bela Vista - São Paulo - SP - 01333-000 - Brazil
  • Phone: 55-11-3016-7500
  • Fax: 55-11-3016-7578
  • Websites: www.felleravenidapaulista.com; Grupo Feller: www.grupofeller.com

Guide Review - Feller Avenida Paulista

As we opened the glass doors and stepped into the Feller Avenida Paulista lobby on a weekday afternoon, we were surrounded by the high pitch of trade fair day. A portly man in casual business attire poured a fast stream of German into a cell phone; a group of pretty women wearing name badges and tight-fitting hostess suits were animatedly debating what to do now that their shift at one of São Paulo's main trade fairs was over. Men in business suits walked in, some carrying bulging bags with the trade fair logo.

The chance of being taken on a tour of the hotel looked pretty slim, considering we were annanounced. However, one of the receptionists at the front desk, who were handling a small crowd with aplomb, took my card, repeated my story into a telephone - passing through on the way from another assignment, realized we were near the hotel, can we visit? - and soon we were shaking hands with courteous Nelson Goes, commercial director for Grupo Feller Hotels.

First we went past the lobby bar and through the Terraço Paulista restaurant, with plenty of windows and tables set with table cloths, where employees were clearing the buffet (some of the hot foods still looked appetizing).

Then we toured a room in each category: Superior and Master. Both rooms were above the sixth floor and the window panels seemed to create a good enough shield from traffic down below. The rooms were both clean and functional, discreetly decorated. The light-colored laminate flooring is a plus.

In the Master apartment, the bathroom had a kit with pamper-me products by top brands and a soft bathrobe. Guests in Master rooms can also have a daily paper of their choice delivered with in-room breakfast service.

The heated pool with a solarium on the top floor was empty on this busy weekday with cloudy skies. It would be fun to take a dip in on one of São Paulo's bright days - or evenings, before taking on nearby nightlife. From the solarium, there's a great view of Bela Vista and Jardins. However, you can also be seen from surrounding buildings.

One of the hotel's best services is the travel insurance plan with a R$20.000,00 accident coverage and other benefits. To take advantage of the service, guests must sign up at the time of reservation and provide their passport or voucher number.

The Feller has several groups of habitués, including Formula 1 fans, ladies from other cities in São Paulo State who make the hotel their headquarters while on shopping trips, and the crowd drawn by the São Silvestre Race and New Year's Eve on Paulista.

Then there is, of course, the trade fair and convention clientele. So when you're making your reservations, pay attention to the city's event calendar on the official São Paulo Tourism Guide.

F-1 2011 Rates:

Two-night packages for GP Brasil S.Paulo 2011 (www.gpbrasil.com, Nov. 25-27) start at R$ 1066 for a Superior Single Room, taxes not included.

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