Clean waters, white sands, easy access - about 20 minutes from downtown Florianópolis - are some of the reasons to visit Jurerê, on the northwest coast of Santa Catarina Island.
But what sets it apart from other beaches in Florianópolis is Jurerê Internacional, an upscale planned community whose accommodations - hotels and rental homes - attract about 6,000 tourists every summer, according to the official site.
To cater to the upscale crowd, some beach clubs and restaurants have opened their doors right on the sands of Jurerê.
A part of the beach where an older community was established is called Jurerê Tradicional. The hipper stretch is known by the development's name - Jurerê Internacional.
Although taken by an exclusive crowd, the beach is open and local families or tourists who are staying at other beaches come to spend the day. Jurerê is popular among parents due to its gentle waves.
In recent summers, what has really brought Jurerê International to the forefront of high beach life in Brazil is the lounges that sprawl on its sands, starring:
Great cuisine and clubs that host some of the best DJs in Brazil have helped make Jurerê a popular destination among foreign travelers and paulistanos (natives of São Paulo, capital), who often take a break from hip points in their own state, such as Maresias, and bring their credit-loaded cards to these southern sands.All the beach lounges at Jurerê have great Réveillon, or New Year's Eve, and Carnival parties. Check their websites a few months in advance for information.
Updated on Dec.14, 2008.
