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Patricia Ribeiro

Newly Launched Consortium to Promote Tourism in Tiradentes, Brazil

By April 17, 2012

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Tiradentes, in Minas Gerais, is one of the most attractive touristic destinations in Brazil. Founded in 1718, the colonial town at the foot of the São José Mountain Range has preserved architecture, charming places to stay, high-quality restaurants, upscale arts and crafts shops, beautiful surroundings and a quaint steam engine.

Those attractions are about to get better known thanks to Tiradentes Mais ("Tiradentes Plus"), a newly launched consortium of about 20 local pousadas, restaurants and shops created to foster local tourism.

According to Ted Dirickson of Solar da Ponte, one of the participating businesses, "Tiradentes Mais is completely financed by the private initiative, with investments from each one of these 20 business owners, in a trailblazing movement which aims at the joining of individual resources for a better collective result."

The project is already on Facebook and Twitter. At this point of the implementation phase, the group is developing its visual identity, and the launching of the official website is expected to take place next month.

Several promotional activities are being planned for 2012, such as discounts for guests and customers at the participating businesses.

Participating Pousadas:

Participating Restaurants:

Participating Shops:

Photo by Wladimir Loyola

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